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Protect your brand … it’s worth it

Your brand sets you apart from your competitors.  But have you thought about protecting your brand? Your brand exists as a means of communicating what to expect from your business, organisation, product or service and is something that you have invested in from the concept stage of your business.  What...

February 27, 2017
Ron Brown Tree ... the power of a personal brand

Ron Brown Tree … the power of a personal brand

This is a little omelette story about a real character called Ron Brown Tree* and the power of a personal brand. Ron Brown Tree ran a very successful business. A business that was successful financially, successful in the respect that it earned in its industry, and successful in the people...

September 28, 2016
lego

Tips for building a marketing driven business

With a little bit of know-how you can make marketing part of your day to day business activities and build a successful marketing driven business. Here’s a wee bit of guidance to help you … Marketing can be defined as a process of determining the needs and wants of consumers...

May 17, 2016
small is beautiful

Beautiful words from beautiful people …

The weather was a wee bit ‘dreich‘ at omelette hq as I wrote this little story, but I have a beautiful bright and sunny vision which is making me do big leapy skippy jumps. Why? I attended Small is Beautiful (@SmallisB) conference in Glasgow last week – a celebration of...

June 22, 2015
monopoly

Top tips for achieving funding success

Part one of this funding blog series Finding funding for your business provided some resources to help find funding opportunities to finance a business idea or invest in growth plans. Once suitable funding options have been identified, there will usually be a formal process to present the business or idea...

December 1, 2014
merry-go-round

Finding funding for your business

This is a blog that I researched and wrote for Sage. It provides some resources to review funding options. Funding can be very helpful for businesses who need to invest in research, innovation, capital investment and growth, and if you are in that exciting position and you tick the funders boxes, this blog...

November 1, 2014
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Small business use of social media

Here’s a super infographic from the lovelies at Sage with some handy facts and figures about small business use of social media … This infographic was produced by Sage UK...

August 25, 2014
Run Balmoral 2014 2

An introduction to crowdfunding

One of the biggest challenges facing ambitious small businesses is financing growth plans, and with traditional bank lending in its fifth year of decline (FT), more enterprises are turning to alternative sources of finance.  Crowdfunding is a hot topic right now and presents an exciting opportunity for budding entrepreneurs and...

July 7, 2014
omelette hq tech centre

Lightning strikes at omelette hq tech centre …

We had a thunderstorm. Crash! Flash! And in the crack of an egg for an omelette the t’interweb and land telephone were no more. And because we live in the boonies where there is no mobile telephone signal, we also rely on t’interweb for mobile telephone via the magic of...

June 20, 2014
jelly shooz

Jelly shooz

I spent large parts of the 1980s rocking around in an aqua tracksuit and jelly shooz. I thought I was really cool. Guess what? THEY’RE BACK IN FASHION!  That doesn’t mean I’m going to turn up to meetings in brightly coloured plastic footwear. Well, maybe.  But it’s interesting how fashions...

May 27, 2014
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