I absolutely love working with start-up, micro and small business owners.
From a practical point of view, you’re a sole trader, partnership or Limited Company with between 0 and 9 employees. You can be based anywhere in the UK.
You need to be enthusiastic, energetic. Willing to embrace technology: happy to collaborate through cloud based accounting software, happy to chat on Skype, happy to accept we’re moving forwards and to enjoy the many, many benefits the ‘new world’ of business, technology and entrepreneurship is offering you.
You’re probably a bit of a risk-taker – but a calculated risk-taker. You’d check the bungee cord was attached before you jumped. You’d pack your own parachute.
You’ll allow laughter to permeate your business day (and other days too). You’re cool, but in a way you define, not a way society defines: I think my space hopper is cool, other people don’t – but I don’t care. It’s ace.